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Old Mill Lane ASDA offering amazing over 60’s £1 meal deal to combat living costs

Asda’s new ‘Winter Warmers’ meal deal to help older customers struggling with spiralling living costs has officially launched.

Beginning on the 1st of November, the supermarket on Old Mill Lane is offering customers aged 60 and over the chance to enjoy soup, a roll and unlimited brews for just £1 in any of its 205 cafes all day and every day throughout November and December.

Mohsin Issa, Asda’s Co-owner, said: “We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income.

Asda has stepped up its support for older customers as they continued to be disproportionately affected by spiralling living costs.

The supermarket’s latest Income Tracker showed that average disposable income for households aged 65 to 74 fell by 16.4% year-on-year in September, compared to a 14.6% decline in average disposable income for other households.

This research aligns with findings from Age UK who estimate that 2.8m older households will still be living in fuel poverty this winter despite the Government freezing the energy price cap.

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